Tito Electrical Re-Brand
Objective
To do a complete company wide re-design that accurately represents their brand and appeals to their target audience.
What we've done
1. Brand Strategy Creation
2. Web application redesign & optimisation
3. Company Vehicle Wrap design
4. Brand launch campaign via email, WhatsApp, Facebook and Instagram
5. CRM Setup
Creative Process
1. Research: We conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry.
2. Sketching: Using the insights from the research to understand potential logo designs and website designs
3. Digital Design: After reviewing the sketches with the client, we created the new logo, vehicle wraps and branding assets and website
4. Development: We developed the website, setup CRM, WhatsApp and Email templates
5. Launch: We launched the campaign to mostly existing customers introducing the new branding
Results
The client tells us they constantly get remarks on how good the new branding looks like, as well as receiving new business from the vehicle wraps. They like the new professional look and feel, which is perfect for the growth phase the business is in.