Lab Rabbit Studios

Our approach

Combining Growth Science and Creative

We take a holistic approach to growth, seeing every opportunity through the lens of experimentation. By crafting a dynamic blend of marketing and product-led strategies, venture design, and channel exploration, we ensure that growth stems from an integrated, multi-faceted approach. Whether tackling individual tasks or managing your growth journey end-to-end, we adapt to your needs.

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1. Rapid Experimentation Framework

We run content, features, ads and campaigns through our experimentation framework which run across various channels to test what works and what doesn't. Increasing impact, decreasing assumptions.
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By testing and validating ideas on a smaller scale, businesses reduce the risk of large-scale failures. Instead of fully committing resources to untested concepts, rapid experimentation allows companies to validate concepts cost-effectively before scaling.

so what does this involve?

✅ AI-driven content variation testing

✅ The Lab Rabbit Experimentation Framework

✅ Channel, content, campaign, customer and product experimentation.

✅ Test strategies, pricing, offers and products to determine what will resonate and convert!

✅ Gain pre-registered users and leads before you build and turn them into customers.

Check out our demand validation system

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2. AI Driven Campaign optimisation

Analyse competitors’ content, ads, and products to identify top performers, then use our teams awesome creativeness with the use of marketing and AI tools to replicate and enhance their success. Leverage past campaigns and large datasets to uncover customer insights, understand market trends, and refine marketing strategies for maximum impact.

Customer Identification & optimise

We need to know who exactly your customers are. What brand of cereal they eat, when they yawn and why they think what they think. We then segment audiences, personalise email content, and predict customer preferences.

Create hyper-targeted ads and content. - Our team analyses our partners competitors content, ads and products to break them down to understand how they perform. We highlight the top performers and run it through AI to understand their recipe so we can replicate and improve on it’s success.
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3. Full Funnel Focus

We look at Growth holistically... This means focusing on the entire customer journey, not just acquisition... We optimise for Onboarding and Activation first, then Engagement, Referral, Revenue and Acquisition last... can't be starting with a leaky bucket now can we...

4. Validated Data

With our approach that incorporates content experimentation, hypothesis testing, customer feedback, and AI to enhance results, we jump through hoops to decrease the guess work and create sustainable growth and revenue based on validated data.
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AI and Data Driven Insights - By taking previous campaigns and large datasets, we use data science and use AI to uncover valuable customer insights- helping businesses understand market trends and tailor marketing strategies accordingly.

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