Spot The Orange Van Campaign

client

Tito Electrical

role

Experiment Campaign

recognition

year

2024

launch project

Objective

To develop an idea for Tito Electrical to create a continuous growth fly wheel that can run over a long period of time and bring in recurring clients and revenue.

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What we did

The team drives around in contracting vans all over the city and the western cape... moving billboards. So we decided to leverage that and make a campaign that would leverage the communities social media in an effort to get the word of Tito Electrical out there, at no additional cost!

Created the plan of attack!
Created the experiment hypothesis
Created a brief for the designer to create guerrilla marketing assets based on the businesses branding
Sprinkled a little bit of AI spice...
Crafted an offer for customers that would take part in the offer
Created a landing page that explained the offer and how to redeem
Created ad collateral optimised for 3 channels
Crafted the metrics we wanted to track
Created ad creative and setup the ad campaign

And... How Did We Do It?

Channels: 5-7 channels targeted including Google ads, Facebook, Instagram, physical flyers, direct physical mail, and banners on the vans.

How it works: The idea is that we provide the community with a mission. Find the Orange Van! If they find it, they must upload a picture of it to their social media (spreading the word to their audience) and they get a 20% discount on their next quotation or job. Targeting the physical channels were a key component to the campaign and how they work alongside the digital media.

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Results

On-going campaign, results coming soon

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Let's talk

get in touch